Renault & Dacia

Renault has been a long standing client of Publicis since I joined the company. Over the years I have built thousands of Rich Media Banners (Flash & HTML5), Responsive Emails and templates for Renault and Dacia. The turnover for their advertising campaigns has always been fast and constant and required many developers to hand code each creative, which was not ideal, as it was time consuming when challenged with high volumes of work and therefore limited productivity.

This presented an opportunity to develop a system which produced a high volume of rich media dynamic banners on the go, without the need for developers or coding. I was the lead and sole developer on this project which turned out to be very successful and then later developed as a standard between the Renault Group for 34 countries in the Europe ‘G9’ region.

I developed a fully customizable, adjustable, HTML5 dynamic template system, using HTML5, JavaScript and CSS, while hosted on DoubleClick Studio and accessed via Google Sheets. The system itself allowed for the fast creation, yet fully customizable advert at any size, for any style or purpose with virtually no limits. This increased productivity immensely and it was possible to produce, traffic, and publish live, hundreds of banners easily per day.

I was also requested to create a set of video and documented tutorials for trafficking and media agencies to use (see next video as an example). After the success and presentation in Europe, this system was requested to be made standard throughout Europe and therefore I then developed further tutorials, videos and documentation to guide other agencies in Europe, on how to implement similar advertising systems.

System Example - Example of how the banners are set up on Google sheets with all the customizable fields and options.

Banner Examples - A sheet of links for dynamically produced banner examples.